Branding And Creative
Great brands start with BIG ideas
Branding is one of the most important aspects of any business, large or small, retail or B2B. Brand strategy is important because it positions you to know the needs, habits and desires of your target market.
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DISCOVERY
The purpose of the brand discovery is to take a fair and honest look at the current brand perception through evaluation of what the company, employees, and competition are currently doing and saying.
BUYER PERSONA
The true power of a brand statement is that it gives you the strategy, messaging and content to guide your marketing efforts and social outreach. It can define what you offer, who you serve, and how you’re best at what you do.
STRATEGY
Brand positioning is the process of positioning your brand in the mind of your customers. The idea is to identify and attempt to “own” a unique marketing niche for a brand, product, or service.
CREATIVE IMPLEMENTATION
The goal is to create a corporate logo that is simple, iconic, and meshes the characteristics of your company into a single mark. After all, your logo represents the personality and purpose.
BRAND DELIVERY
This is where it all comes together. Equipped with a compelling final product, a clear identity, and a confident message, your brand will be positioned well for long-term success.
ART DIRECTION
Guiding your business to a visual identity that resonates with your customers and illustrates your brand.
