market research And planning
the market research plan is a critical first step
Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the way.
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situation analysis
One of the first steps in creating your marketing plan is to create a SWOT analysis , which is used to identify your competition, to know how they operate, and then to understand their strengths and weaknesses.
marketing objectives
The desired outcome for your marketing plan with realistic and attainable objectives, the targets, and a clear and concise time frame. The most common way to approach this is with marketing objectives,
financial plan
A financial plan is essential for creating a solid marketing plan. The financial plan answers a range of questions that are critical components of your business, such as how much you intend to sell.
target audience
Once you know what makes you stand out from your competitors and how you’ll market yourself, you should decide who to target with all this information. That’s why your market research plan should clearly delineate your target audience.
research methods
Rarely does one research avenue make for a comprehensive market research plan. Instead, your plan should indicate several methods that will be used to determine the market share you can realistically obtain.
timeline
With your plan in place, you’ll need to figure out how long your market research process will take. Project management charts are often helpful in this regard, as they clearly divide tasks and personnel over a timeframe that you have set.
